THE ASSIGNMENT

Use Sony PlayStation MLB The Show IP to create a white label prepaid product -- just for gamers. Identify and validate product USPs and PlayStation perks that drive card acquisition, repeat usage and PS Store transactions. 

 

OVERVIEW

Sony PlayStation MLB The Show IP Rights

White Label PlayStation MLB The Show Card Design and Content

Exclusive Perks for Cardholders -- FREE Video Game + Stub Packs

Access to PlayStation MLB The Show Digital/ Social Cannels

Influencer Campaigns with MLB Players

Co-Brand Activation with PlayStation at MLB All Star Week 20 Fan Fest