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PlayCard

  • A new debit card designed for fantasy sports betting and iGaming.

  • Distribution online and via select U.S. retailers, including Southeast Grocers & Sheetz C-Stores.

  • Collaborated with Brand Strategy agency in the development and testing of the brand identity, USPs, messaging & content. 

  • Key learnings from phase 1 launch resulted in changes in package design -- including imagery and USPs. 

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