Sport Sponsorship | NASCAR Kyle Busch

THE ASSIGNMENT

Activate Kyle Busch Name/Image/Likeness and other sponsorship assets to promote  the Netspend Prepaid Mastercard and X World Wallet to Kyle Busch and NASCAR fans.  

OVERVIEW

3 Primary Races: COTA, Richmond, Talladega

Chevy 8 Car and Driver Suit Branding

Kyle Busch Digital / Social Channel Promotion

Fox Sports Media Race Day Coverage, Kyle Busch Interviews

Cross-Promotions with other Sponsors, including Cheddars

Race Day Fan Activations and Co-Branded Kyle Bush Merch

Hospitality Suite for B2B Partners